Dr. James McQuivey calculated that a one-minute video is equivalent to 1.8 million words. Video, broadcasted on social networks, is an effective marketing strategy for brands to connect and interact with their audiences. YouTube has been used by brands to reach and engage with their fans for many years, both organically and through paid advertising. But YouTube is now competing with video content published on other social networks, including Facebook, Twitter, Instagram….
Videos produced for social networks are designed to be shared, and are produced to be effective on each social network. Although similar to viral video marketing, social video has a different purpose with the creation of highly targeted, shareable, and often ephemeral content.
It’s unlikely that the same video, without any translation, will reach a different audience. LenseUp translates your videos to make sure they reach a global audience.
