800.000
There are approximately 800.000 podcasts in the world.
1 bn US$
Podcasting is experiencing a strong growth, with more than 1 billion US$ in advertising revenues forecast for 2021.
SEO
Google began indexing audio content and podcasts in 2019.
Podcasting and audio have become mainstream. According to Edison Research and Triton Digital, 62 million Americans listened to podcasts every week in 2019, compared to 19 million in 2013. Let us boost your brand’s presence with audio.
Add audio to your content strategy and enhance your SEO
For a long time, content marketing has been a synonym of writing. Blogs, sales pages, informational pages… More recently, videos became an integral part of content marketing. Webinars, live streaming, Instagram Stories….
Yet audio is a powerful medium that is underutilized by content marketers. Audio will grow, especially as audio technology is increasingly integrated into our daily life: cars, smart speakers and more.
A brand that has an audio strategy is experienced as being closer to customers than one that is experienced only through text, it is a great way to differentiate.
Expand your audience and visibility with audio and podcasting
SEO is a great way to increase the visibility of your brand.
SEO is about helping search engines (of all types) index your content to share it with its users. Among these search engines, there is of course Google, but there are also Apple, Spotify and other platforms that have their own search function. SEO for audio and podcasting therefore consists in optimizing your audio content so that it can be easily found by those who are looking for this type of content. For instance, indexing the podcast will allow your audio content to be listened to directly in a search engine results page.
Audio and podcast optimization for SEO
Reach your potential customers with podcasting and audio. Lenseup offers SEO optimization services of your podcasts and audio files:
- Keyword research
- Optimization of the podcast title : a creative title, which must also be very clear about the real subject of your podcast, with the right keywords
- Optimize the podcast description: inclusion of keywords in your podcast description.
- Attractive and localized thumbnails
- Separate landing pages on your website, for publishing podcast episodes, in each language.
- A transcription of each episode on your website each time you release a new episode, with a link to the current episode.
- A publishing strategy on different platforms (There are several hosting companies that allow you to syndicate your podcast on platforms such as iTunes, or Google Play)
- Setting up the markup schema to get your podcast listed on Google
Improve your international visibility with multilingual podcasts
Many companies are launching podcasts in English, which opens up many opportunities for them. For example, SEO (search engine optimization) can be a significant advantage. You can also leverage the adaptation of podcasts to other languages in order to reach foreign customers if your products and services are available outside your country with LenseUp.
Your podcast episodes published as blog posts
Written content is useful for SEO and appeals to a wide range of listeners. Some content is better to read than to hear, and sometimes it’s worth offering audio content in both forms.
At LenseUp, we can help you turn a podcast episode into a blog post, or a written summary, and attract a new audience.
Managing a blog and a podcast at the same time may seem difficult, but you’ve already done the hard work by recording a podcast, or audio. Now you can turn that audio content into writing and publish it as an article.
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LenseUp
Multilingual video and audio solutions to target international markets. A powerful combination of human experts and artificial intelligence.
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Call us now: +1 559 316 4440
