64%
64% of customers are more likely to buy a product after watching a video online
87%
87% of online marketers are currently using video content in their digital marketing strategies.
59%
59% of decision-makers prefer to watch a video rather than read a blog article.
An instructional video is a great way to show your product or service in a simple, easy-to-understand way. To increase your target audience, you need to adjust videos for foreign audiences.
Translation of explanatory videos: voice-over and multilingual subtitling
Like with any content, you need to adapt your product/service videos to reach international customers, with voice-overs and/ or subtitles. The videos can also be published with text transcriptions to impact positively on international SEO. From time to time, you will have to translate a large number of product / service videos, and LenseUp has launched a service to translate your product and service videos, and reach your international audience.
What are explanatory videos and why you should use them
An explanatory video (also called a presentation video or conversion video) is used to explain your company, product, or service, usually in two minutes or less. Most of the explanatory videos cover five points: the problem, the solution, the features, the benefits, and how the solution works. The key to a successful explanatory video is to keep it short and engaging, while transmitting relevant information. An explanatory video should give your audience a good understanding of your business and generate interest to generate conversions.
When to use an explanatory video?
Explanatory videos are generally used at the top of the funnel (review phase of the purchasing process).
You can post this explanatory video on social networks, product or service pages, in a newsletter…
The video has an instant impact, and explanatory videos have a significant impact on online marketing because:
- videos provides greater opportunities for optimization
- video ensures higher retention rates
- video is easy to access and can be consumed in mobile situations
- video can be used to develop stronger emotional links
- video can increase conversion rates
Explanatory videos of products and services in more than 30 languages
Do you have an explanatory video on your site that you’d like to adapt for other languages? A team of specialists will transcribe the content into your preferred language, before producing a voice-over synchronized with the original content. You can also request additional subtitling.
Translation and localization of explanatory videos in Arabic
Translation and localization of explanatory videos in Simplified Chinese
Translation and localization of explanatory videos in Danish
Translation and localization of explanatory videos in Dutch
Translation and localization of explanatory videos in American English
Translation and localization of explanatory videos in British English
Translation and localization of explanatory videos in Finnish
Translation and localization of explanatory videos in French
Translation and localization of explanatory videos in German
Translation and localization of explanatory videos in Greek
Translation and localization of explanatory videos in Hungarian
Translation and localization of explanatory videos in Italian
Translation and localization of explanatory videos in Japanese
Translation and localization of explanatory videos in Korean
Translation and localization of explanatory videos in Norwegian
Translation and localization of explanatory videos in Polish
Translation and localization of explanatory videos in Portuguese for Brazil
Translation and localization of explanatory videos in Portuguese for Portugal
Translation and localization of explanatory videos in Russian
Translation and localization of explanatory videos in Spanish for Europe
Translation and localization of explanatory videos in Spanish for Latin America
Translation and localization of explanatory videos in Swedish
Translation and localization of explanatory videos in Hindi
Translation and localization of explanatory videos in Turkish
Translation and localization of explanatory videos in Serbian
Translation and localization of explanatory videos in Indonesian
LenseUp
Multilingual video and audio solutions to target international markets. A powerful combination of human experts and artificial intelligence.
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